Gene research companies tend to come and go. They start out banging and popping like fireworks in the sky, and then they fade out-selling themselves to larger outfits who’ve hired better liars… Once upon a time, it sounded easy. Start with a disease, find the gene responsible for the disease, and correct the problem. Then, researchers wondered, was disease the result of one gene or a group of genes acting together? Either way, the proof would be in devising cures for diseases using gene therapy. “Not yet, but soon…” And regardless, the major need was: money. Lots and lots of money. This need required good PR people. “We have to pump up the idea that we’re on the edge of tremendous breakthroughs. We’re always on that edge…” This hype also needed to obscure the fact that there wasn’t (and isn’t) ANY gene cure for ANY disease.
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