Corporations went headlong into performative wokeness this year, falling over themselves to embody the spirit of diversity and inclusion. They mostly succeeded in alienating customers and bringing down torrents of mockery instead. While some companies deliberately set out to become woke standard-bearers, donating conspicuous sums to Black Lives Matter or delivering pompous press releases about their new direction, others were pushed into the PC pit unexpectedly – whether through guilt by association or because a publicity-hungry customer was able to bend the ear of a story-hungry tabloid. https://www.rt.com/op-ed/510453-top-corporate-panderers-2020
