The world is a confusing place. People do things that don’t make any sense, think things that aren’t supported by facts, endure things they do not need to endure, and viciously attack those who try to bring these things to their attention. If you’ve ever wondered why, you’ve come to the right place. Any casual reader of the alternate media landscape will eventually come up with a reference to Stanley Milgram, or Philip Zimbardo, the “Asch Experiment” or maybe all three. “Cognitive Dissonance”, “Diffusion of Responsibility”, and “learned helplessness” are phrases that regularly do the rounds, but where do they come from and what they mean? Well, here are the important psycho-social experiments that teach us about the way people think, but more than that they actually explain how our modern world works, and just how we got into this mess.
Every commercial you see, every article you read, every movie they release, every item on the news, every “viral” social media post, every trending hashtag. Every war. Every pandemic. Every headline. All of them are constructed with these principles in mind to elicit specific emotional reactions that steer your behaviour and beliefs. That’s how the media works, not to inform you, not to entertain you…but to control you. And they have it down to a science. Always remember that.
Kit Knightly Archive
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