With Klaus Schwab declaring 2021 as the year the elite must “rebuild trust” with the public, Johnny Vedmore investigates the man at the center of this effort – Richard Edelman
“We need to regain trust” is the theme of the year, according to remarks made by the World Economic Forum’s executive chairman Klaus Schwab in January 2021. But trust may be hard to engineer in an age of professional disinformation campaigns by governments, the mainstream media, and a handful of powerful elite public relations companies. Edelman, an American public relations and marketing consultancy firm founded by Daniel J. Edelman in 1952, is the largest public relations firm in the world by revenue, and some would also say by reputation. Today, the company is run by Daniel Edelman’s son, Richard Edelman. It is a firm with a rich history of controversial efforts to completely change the narrative of some of the most contentious modern issues. It also boasts close ties to the World Economic Forum and the Forum’s attempt to engineer “trust” in its various agendas. Edelman has worked on behalf of some of the most powerful businesses in the corporate world, including Microsoft, Pfizer, Johnson & Johnson, Unilever, Wal-Mart, and General Electric to name just a tiny fraction of their past and present clientele. The company is one of the largest PR firms in the world for a reason: it fights dirty, and in doing so it often uses imaginative, yet underhanded, methods of manufacturing public consent.
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